Big City Reds a Huge Success at Copper Mountain Resorts
Big City Reds hotdogs and Skylark Bratwurst have been selected as the exclusive brands served at Copper Mountain ski resort’s Copper Red Hots restaurant. The restaurant is at the base of Copper Mountain near one of the busiest ski lifts and also has a mobile hot dog cart that moves around the property. Copper Mountain was looking for a popular product they could serve quickly to large numbers of people. Our premium Big City Reds fit that need perfectly. Customers are offered a wide choice of toppings and the product has been a big success.
“Big City Reds hot dogs have been served at Copper Mountain for two years. This ski season they selected our products to be the exclusive hot dogs, polish dogs and bratwurst served,” says John Croissant, American Foods Group’s National Food Service Account Sales. “Copper Red Hots also placed several of our point-of-sale neon signs, table umbrellas and posters to promote the products. The staff of Copper Red Hots frequently ski down the mountain in hot dog suits to promote the products. American Foods Group also provides Copper Mountain resorts with our specially made bun that suits the flavor profile of Big City Reds hot dogs. We provide a variety of different sizes of hot dogs including footlongs and a children’s sized dog.”
Copper Mountain has been one of Colorado’s most popular ski resorts for over 30 years and has grown to 2,433 acres. The north face of Copper Mountain offers all skill levels for snowboarders and skiers and it is one of Colorado’s most popular year-round destination resorts. In 1997, the resort was purchased by Intrawest - a worldwide leader in resort operations and development.
American Foods Group LLC's Sheboygan Sausage brand was featured in this month's National Provisioner magazine.
American Foods Group LLC / Green Bay, Wis. / Employees: More than 4,000
American Foods Group is the sixth-largest harvester of cattle in the country and is fully integrated from the feedlot to the consumer. The company produces beef products from fresh boxed beef to meat snacks and jerky. Its Fresh Division includes fresh and frozen boxed beef, ground beef, specialty products, and case-ready and tray-ready beef, while the Brands Division features sliced liver, corned beef, steaks, sausage products, pickled products, meat snacks and jerky. The company’s brands are America’s Heartland, Skylark, Big City Reds, Dakota Brand, Bull & Hannahs, The Great American Steak Co. and the Sheboygan Sausage Co.
Sheboygan Sausage Co. products now are being re-introduced into the marketplace. Originally introduced in 1933, they are high-quality sausage products made the “old-fashioned” way. Joe Baker, president, brands division, says that the brand typifies the Wisconsin sausage tradition. “Just like the Sheboygan Sausage Co., many immigrants came to this country years ago and settled in with their Old World recipes and formulas,” he explains. The company still uses the same methods — carefully smoking choice meats, blended with the finest spices, over selected hardwoods — to produce an array of distinctive sausages.
Steve Giroux, vice president of field sales, says that the popularity of sausages is continuing in both retail and foodservice. “More and more sausage products are showing up on menus at the ballpark, convenience stores and restaurants,” he says.
Three of American Foods Group’s 12 processing plants are located in Wisconsin, as is a corporate office in Green Bay. Two other corporate offices are located in Omaha, Neb., and Alexandria, Minn.